If you didn’t ieo meaning invest a lot in building a community of day traders for your token — it may be your best option to invest some money to create a desirable market and facilitate authentic trading. Either way, if your coin/token isn’t trading actively on an exchange then you are basically dead in the water. But you shouldn’t expect to raise all of your funds through crowdfunding alone (especially if you are not a project like EOS).

Executing a Comprehensive Content Marketing Strategy

However, users must have a reason to share articles, guides, PRs, videos, etc. A company with a unique idea or technology that is beneficial to the end-user has a natural https://www.xcritical.com/ advantage over a generic startup with an IEO launch. Influencer marketing plays a big part in promoting the IEO launch and beyond. IEO marketing on social media is an excellent way to reach your target investors. Social media platforms offer a unique opportunity to connect with potential investors from all over the world.

Join our free newsletter for daily crypto updates!

The price per article can vary greatly — and you need to find a good writer with a technical background and understanding of blockchain technology to get started. You could also buy brand mentions from journalists who are writing in this industry, and it will typically be less expensive. You should expect prices for a brand mention to be up to $1,500 for tier-1 publications. The cost for listing starts at 10 BTC — but you need to negotiate with the exchange’s team or your IEO agency to receive a discount.

What are the components of an IEO marketing campaign?

Built on the Polkadot network, it provides an open-source platform for projects to raise funds in a decentralized manner. To determine the most recent platforms that received seed funding, you can find them through PancakeSwap, Avalanche, Solana, and Kucoin. Through these two solutions, Seedify is creating a launchpad that establishes a path for blockchain start-ups. Raising money for crypto projects has been around for over half a decade now.

• Holdings data shown reflects the investment book of record, which may differ from the accounting book of record used for the purposes of determining the Net Assets of the Fund.
• OKEx Jumpstart – OKEx’s platform helps quality blockchain projects go public and get listed in a liquid and world-class market by holding an initial exchange offering.
• This means tying the IEO launch in neatly with the PR campaign, and making sure that all available crypto trackers are updated with information about the IEO.
• With increasing competition and regulatory scrutiny, a well-structured marketing strategy can make a significant difference in achieving fundraising goals.
• Being able to buy upcoming tokens early while knowing that they are to be listed on markets with good liquidity can create some opportunities.
• Marketing IEO also poses a disadvantage of limiting some investors through geographical or regulatory constraints of the exchange.
• Here, the listing exchange has to target the audiences on their platform with the right message about your project.

The project team needs to build a consistent marketing plan that involves adaptations for social networks, PR, topical content, and Communication with influencers to expand the target audience. It is also important to focus on the creation of articles, videos, or infographics to provide detailed information about the topic and itself to demonstrate the benefits and opportunities of the project. This is important as potential investors normally engage in crucial research before participating in an IEO, thus a convincing mode of information must be provided. Binance launchpad, and the newly introduced launchpool, are platforms in the Binance ecosystem that helps projects bring their tokens to launch. They provide full service advisory service, from pre-launch to to post listing and marketing support.

Like a few other IDO platforms on our list, ScaleSwap focuses on providing a platform that offers a way for retail investors to get involved in crypto startups. Additionally, ScaleSwap is a multi-chain IDO, so new projects aren’t limited to the functionality and user base of just one blockchain. This decentralized auction site is perfect for those who want to create, design, collect, or trade tokens, assets, or NFTs. Bounce works on several blockchains, which means users have more access to opportunities and greater visibility to other buyers and sellers.

By facilitating the direct purchase of tokens using the exchange’s native cryptocurrency or other accepted digital assets, Gate.io Startup serves as a bridge between promising projects and eager investors. What all these initial offerings have in common is that they create a set number of crypto assets in the form of a token or coin to sell to the public, usually at a fixed price. The IEO is unique because the sale of these initial tokens is managed by an existing crypto asset exchange instead of directly by the project team. As a trusted IEO marketing agency, TokenMinds can help you create and implement a successful IEO marketing strategy for your project. We have a team of SEO, PPC, and crypto marketing experts who know how to amplify and promote your project to the crypto community.

Having a robust business model, experienced team members, a viable use case for the technology, and providing a whitepaper are absolutely crucial. Organizing an IEO is akin to stating that they are committed to the long-term success of the project. You can engage with this community by sharing your project through an ANN post, interacting with members, and using their feedback to improve your project.

But, they often attract people who want free tickets even without checking them out. The fear of missing out is a powerful force in all markets but is especially potent in a field where there’s no such thing as a fundamental value. Crypto fans often cite FOMO as one of the reasons investors might buy cryptocurrencies when they’re in the midst of a rally. The referral program is one of the best and easiest ways to organize and most effective techniques for IEO promotion. A well-organized referral program will quickly bring in a large community of advocates for the token.

Focus on building your brand by creating high-quality content that incorporates relevant keywords on your blog. Also, have your crypto project listed on all the major IEO aggregators as this will bring extra visibility and reassurance for your project. Community building – Grow a highly engaged and healthy community of retail investors, not just bounty hunters and airdrop participants. Referral programs are the most effective ways to organically and constantly recruit new community members and advocates at a very large scale. This small, but significant difference between ICOs and IEOs means that exchanges act as inspectors, curators, and gatekeepers for projects that want to sell their tokens to the public. Having an exchange serve as a mediator between the token buyer and token seller should, ideally, cut down on the rampant fraud and scams that plagued ICOs in the past.

GameFi.org is an expansive e-sports ecosystem that encompasses fantasy gaming, betting, lotteries, PVP games, and an NFT marketplace. Its primary objective is to establish itself as a global platform that allows unrestricted user interactions and gameplay experiences across international borders. Notably, it stands out as the only launchpad specifically tailored for gaming projects and is designed to be compatible with various blockchain networks. Since August 2022, BullPerks has successfully assisted over 50 projects in raising funds, solidifying its reputation as a reliable launchpad and valuable resource within the industry. SEO optimization – Create tremendous amounts of backlinks directing to your site and to your IEO profile on the exchange to increase traffic.

The screening applied by the fund’s index provider may include revenue thresholds set by the index provider. The information displayed on this website may not include all of the screens that apply to the relevant index or the relevant fund. These screens are described in more detail in the fund’s prospectus, other fund documents, and the relevant index methodology document. The vendor price is not necessarily the price at which the Fund values the portfolio holding for the purposes of determining its net asset value (the “valuation price”).

Believe it or not, markets are value-driven, and no one is going to buy crypto coins that they can’t see their inherent value. With IEO PR services, you get help on how to clearly define your IEO to attract investors. You also need to define what your competitive advantages are, and how you intend to break down barriers. Therefore your PR campaign for an IEO should focus more on the product itself and that the company passed the exchange’s due diligence practices.